We offer multiple service options within each of our three verticals of focus: technology, marketing, and systems. Our solutions cover everything from strategy, design, development, implementation, risk management, and managed services. You can see some of the services we offer within each vertical below.
We also offer custom project solutions. Please reach out to us if you are looking for a solution within one of our three verticals that is not listed here. We would be glad to see if we can work with you to build a custom service.
While there are many different types of technology, we specialize in information technology or IT. In the 21st century, no matter how big or small your business is, technology is the driving force. However, not having a partner to help you manage it, it can quickly become a risky and expensive headache.
We are here to help with any and all technology needs. You will find a list of our the services we offer in our technology vertical here, but we can develop custom services and solutions to fit your unique needs.
Book a consultation with us so we can help you regain control of your IT technology, and your business!
First and foremost, we pride ourself as a consultant above all. We are here to assist and guide you, not just sell you a miracle machine. Even if you have existing IT services or Managed Service Provider (MSP), we can help you navigate the technology and IT landscape with our consulting services. We will even work with your current or local provider to ensure your business's needs are met.
Most small and medium-size businesses do not have time to worry about their technology infrastructure, especially if there are ever problems. That is why we provide IT & Technology Managed Services on a local and remote basis. What does that mean? It means we partner with your business as an outsourced IT department to support your personnel, your tech devices, and mitigate any problems usually before you even know they exist.
You have probably heard the term "networking" before. Simply put, networking is how devices communicate with each other. More importantly, it is also how devices communicate with the world wide web. Improper network configurations can lead to frustrating connection speeds, the inability for devices to communicate properly, but also leave you vulnerable to security risks and intrusions.
Most of the time, people hear about cybersecurity threats in the news when some big company gets "hacked". Cybersecurity is a huge market and is growing each year as the threats out there continue to grow and evolve. While most these large businesses have the funds or insurance to help them through a major cybersecurity incident, most small and medium-size businesses do not. In fact, 60% of small companies go out of business within six months of falling victim to a data breach or cyber attack. The best way to protect yourself is prevention. We can help with your cybersecurity prevention and response planning needs.
Data Protection & Backup
Have you ever had a computer crash with important files stored on it? What about deleting an important document and not being able to recover it? Backup, backup, backup! We can help implement a backup solution that will allow you to restore files or even an entire computer. However, just like with many things, prevention is key. We can help implement data protection policies so that only the people that need access to certain files are able. Let us help you protect your valuable data.
VoIP Phone Systems
If you are not familiar with VoIP, it stands for Voice over Internet Protocol, and it is the way phone systems work in the 21st century. No longer are you chained to your desk because you have to be at your office phone. VoIP allows you bring your phone calls with you anywhere in the world, so long as you have an internet connection. We can even integrate your business phone system to your computer or other systems. Let us help you transition and/or maintain your VoIP phone system.
Most business owners perform marketing on a regular basis, but many are not marketing experts. That is where we come in! We can advise you and your company on recommended marketing methods, best practices, ROI (Return on Investment) analysis, and so much more. Even if your business already has a marketing team, either in-house or outsourced, we can work with them to streamline your marketing process and branding. Unlike many marketing firms, we specialize in being generalists. We believe every business and their marketing tactics are unique, as they should be. There is not a single solution that fist every business. We help to balance the varied types of marketing so that every campaign generates you profit!
Website Design & Development
We live in an online world. Your business needs to be there to meet customers face-to-face, which starts with your website. A website can be so much more than the 'online business card' that many companies have, as long as it developed properly. There are a vast amount of competitors in the website market. Our difference is that we look beyond just design. You can have a beautifully designed website that does nothing to benefit your business. We can work with you to not only create a beautiful website, but one that creates leads and converts them into profit.
Search Engine Optimization
So you have a website... what now? How do people find it? Are you going to send the link to every potential customer that may want to view your site? Of course not! Websites get found online through search engines like Google, but how do you get your website to show up when someone searches? Search Engine Optimization (SEO). We can not only help your business get found on the relevant search engines, but ensure continued progress by reviewing and making changes based on analytics and reporting on a regular basis. While paid advertising can get immediate results, organic search results obtained by a successful SEO strategy is a long-term investment that will continue to benefit your business long into the future.
Digital advertising is an umbrella term that can encapsulate many different advertising campaigns such as: search engine ads, pay-per-click, social media ads, content marketing, email marketing, mobile marketing, and so much more. We can help assess your current digital marketing efforts, create a detailed marketing plan, execute your plan, and measure the analytics so you always know what platforms are working and if they are obtaining a positive return-on-investment (ROI). After all, if your advertising is not making you money, then your business is not making money.
Social Media Management
Social media is a cornerstone of our current society and how we interact with other people and businesses. To the point, in 2022 approximately 71.43% of the US population used Facebook regularly. So, if over 70% of your potential customers are on Facebook, why is your business not? We can help guide you, or even manage completely, your company or brand's social media presence. There are many different social media platforms as well and your business cannot be on all of them. We can assess and recommend the best social media platforms that can work best at reaching your potential customer base. Let us know how we can help you in your social media journey!
Print & Offline Advertising
Even though everything today is online and digital, print marketing is not dead! I know there is a newspaper salesman out there that just got excited reading that last sentence. While advertising in a print newspaper may not be a common recommendation, it is one we actually consider based on your company, your market, and your customer base. We've had some clients see better returns on print magazines and postcards than their digital marketing efforts! We can help you figure out which print or offline advertising would be best to pursue to give your company a diversified marketing portfolio. Our services even include media design and printing to not only help you with your print advertising, but with any company branding materials like business cards, postcards, brochures, flyers, shirts, swag, and more!
What is marketing and why should you care? Simply put, marketing is how your business communicates with customers and prospective customers, which is everything to a business! There are almost unlimited ways to market your business, but you want to ensure you are focusing on the ones that make you money.
At Hornbeck Consulting we do not focus on just one aspect of marketing, like many other companies. While most focus only on specific digital methods like pay-per-click or social media ads, we know every business is different which requires a unique marketing approach to be successful. This can include marketing methods like pay-per-click, but can also include offline methods like postcards or physical mailers. We 'find the shoe that fits' rather than only selling one particular shoe.
Metaphors aside, every business needs marketing. But, knowing the methods that work, and more importantly the ones that make you money, takes someone who is experienced. Book a consultation so we can help streamline your marketing and increase your profits!
You're probably asking yourself, "What do they mean systems? That seems oddly vague."; and you would be right! Normally, you would see a company offering services for specific software systems, like a CRM for example. But, by definition, a system is a set of things working together as part of an interconnecting network or mechanism. In reality, rarely ever does one piece of software encapsulate all of your business's systems.
We specialize in not only finding the specific software that works for your business, but incorporating the software in your normal business systems by analyzing your entire business process from beginning to end. Anyone can buy an application or software, but putting it to use is a different story. If your business's process does not align with the software's process, rarely will the software be used to it's full extent, meaning wasted money, time, and resources.
At Hornbeck Consulting, we love systems! Book a consultation so we can see how to improve your business systems.
There are so many different kinds of systems, apps, programs, and software our there for a business to choose from. How do you know where to start or which will work best for your business? That is where we come in! One thing we love most is helping a business find and set up a new system. We can perform an in-depth assessment of your business and operations in order to find the best system to meet your unique needs. That means we do all the research and due diligence so you don't have to. We even have partnerships with many of the more popular system providers out there like Microsoft, Google, Salesforce, and Zoho, just to name a few. However, we can work with any provider or system out there. Let us know how we can help systemize your business and operations.
One of the largest hurdles with choosing a new system is implementation. This is the phase that has many business owners wanting to pull their hair out... either their own or even possibly someone else's. We can help! Allow us to ease the transition by appointing our company as an intermediary between you and the provider. This way, we can "speak the geek" with the provider's implementation team, relay your wants and needs in a proactive way, and be the filter for the need-to-know information. We can even assist with training your personnel and maintaining your chosen system after your implementation and/or support has ended with the provider.
Once you are set with a business system, now it is time to manage it as part of your day-to-day process. Not every business wants or can afford a dedicated employee to manage their internal systems. Many times it is cheaper and easier to work with a company that can help manage your systems for you. Tasks like onboarding and offboarding staff, technical support, bug tracking and reporting, development and resource planning, and management can be daunting. We can help you maintain your systems and even spot and mitigate issues before they effect your operations. No matter the system, we can help develop a management program that fits your needs.
Analytics & Reporting
One of the greatest benefits to a business software or system is gathering data that you can use to make well-informed and up-to-date business decisions. Unfortunately, analyzing, extracting, and reporting data can get confusing quickly. Our team can work with you to build and design reports, dashboards, and other data analytics that can empower your company's key performance indicators (KPIs). We can help you make the most of your systems by allowing you to utilize all of that data you put in!
Data Protection & Backup
Your system stores a lot of important data, and in many cases, you system is your entire business. Whether your system is cloud-based or on your own local storage, your data needs to be protected and securely backed up. We have systems of our own that we can deploy to automatically back up data and create a redundancy that is stored locally or in the cloud. Even more importantly, we can help restore your data from these backups in the case of a catastrophic event.
Do you need a custom developed system that is designed specifically for the needs of your business? We can do that too! Even if your needs require custom built applications, we have a strong network of consultants that we can partner with to build anything you can imagine.